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Value Added Services

VAS Delivery Platform
Value Added Services (VAS) are getting more popular in parallel to new service delivery channels, attractive service scenarios and rich multimedia content. EasyBridge is a multi-channel VAS delivery solution with Service Creation utility (SCE) enabling service providers and 3rd parties to create their own mobile services.

features
System
Service delivery over multiple channels
(SMS, MMS, USSD, WAP, WEB, Voice (IVR), Video and E-mail)
Cross channel content delivery such as
SMS to MMS, Email to SMS, WEB to MMS, etc.
Support for multiple content database connection,
Load sharing for service delivery channel,
Unicode Language Support,
Message Concatenation Support,
High Available configuration,
High Performance on entry level servers
Hardware or OS independent solutions based on operator’s performance criteria
 
Service Creation and Management
Different service types provided which are Pull / On demand,
Push (time triggered or subscription based) and interactive or multi session
Service Creation Utilities for Service Provider and 3rd parties via
Graphical User Interface, EasyScript (EasyBridge’s own scripting language),
and Java&Standard SQL commands
Ready made services and service templates,
Service Aliasing,
Service Subscription,
Video Streaming services when integrated with Oksijen MVS
Speech Enabled services (speech recognition and text-to-speech)
when integrated with Oksijen IVR
   
Subscriber Management
Subscriber Profiling and Provisioning,
Service and channel based Black&White lists,
Subscription for the services
 
Network Interface
SMPP, UCP/EMI and CIMD protocols for SMSC connectivity,
3GPP standard MM7 interface for MMSC connectivity,
SMPP protocol for USSD Gateway connectivity,
HTTP protocol for enabling WEB and WAP Services,
OMA standard Mobile Location Protocol (MLP) for GMLC connectivity,
SMTP, IMAP and POP3 support for Email services,
   
3rd party Interface
XML interface for service providers,
JDBC for content database connectivity,
Web interface for service creation
   
Charging & Billing & Logging
Real time prepaid charging interface
Customized CDR generation for postpaid subscribers
Service and channel based system logs
   
Operation and Maintenance
Web and command line interface for operation, maintenance
and configuration
Statistics for service usage details based on subscriber,
date and service delivery channels
Online monitoring of throughput based on delivery channel and service