SDF (Service Delivery Framework)

SDF enables mobile operators and 3rd party service/content providers to create and deploy their own multimedia services through multiple channels. The services can be requested and delivered over various channels like: SMS, MMS, USSD, WAP/Web, Voice (IVR), LBS and Email. Cross channel services such as SMS-to-IVR, IVR-to-SMS, Web-to-SMS, SMS-to-Email, SMS-to-MMS, IVR-to-MMS, Web-to-MMS, etc. are supported as well.

Services can utilize underlying capabilities of operator via exposed capabilities such as subscriber and identity management, provisioning and profiling, device management, OSS/BSS, rating and charging with service orchestration.

SDF provides

• Access enabler, for external or internal parties through certified and proprietary interfaces such as Web Services, HTTP, etc.

• SLA and policy management in order to apply third-party and subscriber based rules.

• Subscriber and 3rd party management for opt-in and profiling.

• Identity management for AAA and SSO operations.

• Service management for registration, discovery and catalog management.

• OSS/BSS enablers for integrating through provisioning, charging, rating and NMC systems.

• Network enablers to access legacy service enablers such as SMSC, MMSC, USSD Gateway, LES/GMLC, IVR and Email server through certified interfaces. The services can be requested over and delivered through access and network enablers such as SMS enabler, MMS enabler, USSD enabler, access enabler for WAP/Web, IVR enabler, location enabler and email enabler.

MDP (Message Delivery Platform)

MDP is a service on SDF that constitute the single point of access to network for 3rd party services. MDP provides the following features:

• Centralized management of messaging infrastructure

• Workflow management for new service definitions

• Subscription management for 3rd party services

• Simplified event based and recurring charging

• Consolidated alarm and performance monitoring

• Detailed reporting on usage

• Customer care integration

MDP leads to a number of advantages including reduction of management costs, reduction of integration costs of new services and increased flexibility in the integration of new services.

OTP (One Time Password)

OTP is a service on SDF that provides infrastructure for banks to send one time password for their online users via short message. OTP supports:

• OTP message delivery with multiple message delivery

• OTP message encryption/decryiption (AES or Tripledes)

• Query interface support for OTP message delivery status (pull)

• Notification support for OTP message delivery status (push)

• Provisioning of statistical and transactional reporting data related to OTP message delivery

• Customer care GUI for subscribers' OTP history

Banks are able to query the submitted messages, states, and the notifications sent to the banks about the delivery reports, through a provided web service interface. Platform supports push interface, which should be exposed by the banks, in order the message delivery states to be pushed instantly to the banks.

SMSC (Short Messaging Service Center)

Short Message Service Center provides means of sending messages of limited size to and from mobile subscribers and 3rd party applications. The provision of SMS makes use of a service centre, which is responsible of interworking and relaying functions. High capacity SMSC is provided with scalable and distributed architecture to support heavy traffic in networks with millions of subscribers.

SMSR (SMS Router)

SMSR is the next generation SMS router solution for mobile originated and terminated short messages. It provides FTD (first time delivery) to deliver the most of the subscriber messages (P2P, P2A and A2P) directly to the destination and uses load balancing feature to share the retried traffic load between existing SMSC. It also supports interception and firewall functionality to control all mobile originated and mobile terminated messages for different purposes.

SMG (SMPP Gateway)

SMG is designed to provide secure SMS network interface for the 3rd party service providers who wish to send short messages through their applications. It supports retransmission of failed messages, multiple SMSC connections with load sharing and SMS exchange between two operators that have no interconnection over SS7 network.

SMC (SM Collector)

SMC enables operators to offer SMS based value added services also to other GSM operators’ subscribers, by providing a global GSM number. It provides virtual HLR and MSC capability to retrieve mobile terminated short messages and supports SMPP for applications to connect and collect these messages.

UGW (USSD Gateway)

UGW enables mobile operators to offer various call related services, value added services and customer care services using USSD (Unstructured Supplementary Service Data) technology as data bearer. It allows sending and receiving information messages over GSM radio signaling channels. UGW solution provides push and pull services capabilities, universal languages support and effective service management and monitoring tools.

MCN (Missed Call Notification)

MCN system enables the subscribers to receive information about their missed calls via a short message. The notification message includes the calling number, the number of received calls, the date and time of the call. MCN service generates a revenue opportunity by the indirect traffic originated by the subscribers towards the missed calls.