In the age of rapid changes, innovation is the key for leading companies for being and staying as leaders by recognizing and fulfilling the needs of their customers.

The central meaning of innovation relates to renewal or improvement, with novelty being a consequence of this improvement. Innovation can be seen as a change in the thought process for doing something, or the useful application of inventions or discoveries. It may refer to incremental, emergent, or radical and revolutionary changes in thinking, products, processes, or organizations.

The attitude of the organization is very important for innovation. It has to be open and anxious for new and creative ideas. Oksijen has been keen about innovation since its foundation. Many "firsts" have been ealized thanks to Oksijen. The company received many awards for its innovative products, services and solutions.

In Oksijen all employees are encouranged for out of the box thinking, generating and sharing creative ideas. All employees and interns are also customers at the same time and they look for areas of improvement. Ideas and comments of the interns are specially valuable, since they enable Oksijen to touch the needs of the dynamic and creative youth.